The purpose behind Neon Desert (Now Neon Rodeo) was to truly design an experience. For this project 8 of my Cohort members assembled a design team to create the best House music experience Salt Lake City has ever seen. While normally outside of my comfort zone, This was one of the most successful design projects I had the opportunity to work on. We managed to partner with Fice Gallery and Take over the entire building and the space out back and completely redesign the space. We had over 3000 people show up to our first event and words can explain how magical it was. These photos and videos don't do it justice but we meticulously designed every aspect of the space so that each individual would have a one-of-a-kind experience from the moment they lay eyes on the venue to the second they leave.
